Beauty of Joseon

Beauty of Joseon: Timeless Korean Skincare Inspired by History

Korean skincare is renowned worldwide for its innovation, but few brands bridge tradition and modernity as elegantly as Beauty of Joseon. Drawing inspiration from the beauty regimens of the Joseon Dynasty, this brand combines traditional Korean herbal medicine, or hanbang, with modern skincare science to create products that promote healthy, glowing skin.

Let’s explore the story behind Beauty of Joseon, its best-loved products, and how this brand has captured the hearts of skincare enthusiasts globally.

What is Beauty of Joseon?

Beauty of Joseon is a Korean skincare brand rooted in history. It takes its inspiration from the beauty secrets of noblewomen during Korea’s Joseon Dynasty (1392–1897), who valued simplicity and natural ingredients for their skincare routines.

The brand’s philosophy focuses on gentle yet effective formulations that emphasize skin health, hydration, and radiance. Beauty of Joseon products are particularly celebrated for their minimalist ingredients and their use of hanbang, a traditional approach using medicinal herbs.

Why Beauty of Joseon Stands Out

1. Heritage Meets Modern Science

By combining hanbang with contemporary research, Beauty of Joseon creates formulas that address a variety of skin concerns while remaining gentle on the skin.

2. Focus on Natural Ingredients

The brand prioritizes clean, simple ingredients, free from harsh chemicals or irritants. Core ingredients include ginseng, rice, honey, and green tea, all of which are staples in traditional Korean remedies.

3. Affordability

Despite offering high-quality formulations, Beauty of Joseon remains accessible, with products priced to suit a wide range of budgets.

4. Sustainability

The brand is committed to eco-friendly packaging and cruelty-free practices, aligning with the values of modern consumers.

Best-Selling Beauty of Joseon Products

1. Dynasty Cream

  • Purpose: Deep hydration and anti-aging.
  • Key Ingredients: Ginseng, niacinamide, and rice bran water.
  • Why It’s Loved: This luxurious cream delivers intense moisture while brightening the skin and reducing fine lines, making it a versatile staple for all skin types.

2. Ginseng Essence Water

  • Purpose: Hydration and nourishment.
  • Key Ingredients: 80% ginseng root water and niacinamide.
  • Why It’s Loved: A lightweight, watery essence that sinks into the skin, revitalizing dull, tired complexions with the power of ginseng.

3. Glow Serum: Propolis + Niacinamide

  • Purpose: Brightening and calming.
  • Key Ingredients: Propolis extract and niacinamide.
  • Why It’s Loved: This serum is a savior for sensitive or acne-prone skin, reducing redness while imparting a healthy glow.

4. Relief Sun: Rice + Probiotics SPF 50+

  • Purpose: Sun protection and hydration.
  • Key Ingredients: Rice extract and probiotics.
  • Why It’s Loved: A lightweight, non-greasy sunscreen that provides broad-spectrum protection without leaving a white cast—a must-have for daily use.

5. Revive Eye Serum: Ginseng + Retinal

  • Purpose: Anti-aging for the delicate eye area.
  • Key Ingredients: Ginseng extract and retinal.
  • Why It’s Loved: This potent yet gentle serum targets fine lines and boosts hydration around the eyes.

How to Build a Skincare Routine with Beauty of Joseon

Morning Routine

  1. Cleanser: Use a gentle, water-based cleanser to start your day.
  2. Ginseng Essence Water: Hydrate and prep your skin.
  3. Glow Serum: Propolis + Niacinamide: Add a layer of brightening and calming hydration.
  4. Relief Sun: Rice + Probiotics SPF 50+: Protect your skin from harmful UV rays.

Evening Routine

  1. Double Cleanse: Start with an oil cleanser, followed by a gentle foam cleanser.
  2. Ginseng Essence Water: Rehydrate and nourish your skin after cleansing.
  3. Revive Eye Serum: Ginseng + Retinal: Apply around the eyes to target fine lines.
  4. Dynasty Cream: Lock in hydration overnight with this rich moisturizer.

The Power of Hanbang in Beauty of Joseon

Hanbang, or traditional Korean herbal medicine, is at the core of Beauty of Joseon’s formulations. These ancient remedies have been used for centuries to promote longevity and vitality.

Key hanbang ingredients in Beauty of Joseon products include:

  • Ginseng: Known as the "root of immortality," ginseng boosts circulation, brightens skin, and reduces signs of aging.
  • Rice Extract: A natural brightener that smooths and hydrates skin.
  • Honey: A powerful humectant that soothes and nourishes.
  • Mugwort: Calms inflammation and strengthens the skin barrier.

Why Beauty of Joseon is Perfect for Sensitive Skin

One of the standout features of Beauty of Joseon is its gentle formulations. Free from harsh additives like artificial fragrances and alcohol, these products are suitable for even the most sensitive skin types.

Additionally, the brand’s focus on natural, time-tested ingredients ensures that their products work in harmony with your skin, rather than overwhelming it.

 

Beauty of Joseon isn’t just a skincare brand—it’s a celebration of Korean heritage and an ode to natural beauty. By integrating hanbang principles with modern science, the brand offers a unique approach to skincare that is both gentle and powerful.

Whether you’re new to K-beauty or a seasoned fan, incorporating Beauty of Joseon into your routine can help you achieve glowing, healthy skin with a touch of history.

 

FAQs

1. Is Beauty of Joseon cruelty-free?
Yes, the brand is committed to cruelty-free practices.

2. Can Beauty of Joseon products be used on oily skin?
Absolutely! Many of their products, such as the Glow Serum and Ginseng Essence Water, are lightweight and suitable for oily skin.

3. How long does it take to see results?
Consistency is key. Most users see noticeable improvements in 4–6 weeks.

4. Where can I buy Beauty of Joseon products?
They are available online through various retailers, including YesStyle, Amazon, and official K-beauty websites.

5. Are the products safe for beginners?
Yes, Beauty of Joseon products are gentle, making them ideal for skincare novices.

 

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